Press Releases

FLW and Rayovac Renew Partnership For 2013 Season

Madison, WI. - 11/6/2012

Rayovac, a worldwide leader in battery power and innovation, has renewed its partnership with FLW for the 2013 season. Rayovac will remain the official dry cell battery of FLW: the world’s largest tournament fishing organization. Financial terms of the deal were not released.

Rayovac will continue to receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. "FLW" is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide; making it the most widely distributed weekly outdoors-sports television show in the world.

With over 200 tournaments across five tournament circuits, FLW anglers from all over the U.S gather to compete for millions in prize money. FLW is the industry’s premier tournament fishing organization.

Jason Christie of Park Hill, Okla., will again represent Rayovac throughout the 2013 season. A former junior high basketball coach, Christie has transformed into one of the most successful anglers in the sport today. Jason has successfully qualified for four straight Forrest Wood Cups and has accumulated nearly $650,000 in winnings in just five years as a professional with FLW.  

To celebrate the renewed partnership, Rayovac will be sponsoring the 2013 edition of the “I’d Rather Be Fishing Sweepstakes.” One lucky Rayovac Facebook fan will win a one-of-a-kind signed Jason Christie jersey, a reel with lures and a Rayovac camping bundle.

“We’re very excited to be renewing our partnership with Jason Christie and FLW,” said Dave Carlson, Director of Marketing Communications. “Sponsoring such a well-respected organization is a venture both FLW and Rayovac can benefit from.” 

About Rayovac
Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit

About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,  Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries. Spectrum Brands Holdings generated net sales of approximately $3.2 billion in fiscal 2011. For more information, visit