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    New Battery Packaging Designed to Keep Children Safe

    Madison, WI. - May 1, 2013

    New Battery Packaging Designed to Keep Children Safe

    Rayovac® Improves Lithium Coin Battery Packaging; Safety a Top Priority

    The dangers of swallowing lithium coin batteries are all too real when it comes to young children and their common habit of putting small items into their mouths. That’s why Rayovac®, a worldwide leader in battery power and innovation, has created new robust packaging for its coin-sized batteries. This innovative packaging can deter children from accessing the batteries.

    Rayovac is a leader in battery packaging innovation, and its new battery packaging makes child-safety a top priority. As the use of lithium coin cells to power devices such as remote controls, talking greeting cards and other small electronic devices around the home has increased in recent years, so have the number of serious lithium coin-cell ingestions. While only a small percentage of overall coin cell ingestion cases involve batteries that came directly from the packaging1, Rayovac continues to increase awareness by implementing further changes to the packaging of these batteries.  

    Changes include a warning icon and more prominent warning copy on the front and back side of the battery package to inform consumers of the hazards associated with coin cell battery ingestion. Later in 2013, Rayovac will start shipping coin-cell batteries that are imprinted with a child safety warning so awareness and education continue after the packaging is discarded.

    Further enhancements include an improved packaging structure that helps to prevent accidental ingestions. The new coin cell package traps the plastic blister that holds the battery between two cards. Now a pair of scissors is required to access the battery. For multi-packs, each cell is individually sealed requiring the consumer to cut out each battery individually with a pair of scissors when ready to use. “Efforts to enhance our packaging structure and safety warnings have made it far less likely that our coin cell batteries will end up in the hands and mouths of children,” said Jim Heidenreich, Rayovac General Manager, North American Batteries. “Taking the time to increase safety measures and raise awareness of the hazards of lithium coin cells is something we take pride in.”

    Also available to consumers is the new Rayovac Specialty Battery webpage that was launched in the Spring of 2012. This page is dedicated to providing consumers with important facts and relevant information regarding coin cell batteries.

    Please visit http://www.rayovac.com/Learning/Coin-Cell-Safety.aspx, to learn more about lithium coin cell safety.

    1Preventing Battery Ingestion: An Analysis of 8648 Cases. Toby Litovitz, Nicole Whitaker and Lynn Clark. Pediatrics; Originally Published Online May 24, 2010. DOI 10.1542/peds.2009-3038


    About Rayovac
    Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit www.rayovac.com.


    About Spectrum Brands Holdings, Inc.
    Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,  Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries. Spectrum Brands Holdings generated net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.