Press Releases

Rayovac Indestructible Lights Launch


Madison, WI - 3/16/2011

Rayovac Launches New Indestructible Lights!
Rayovac Goes on Tour With Their New Lights.

 

MADISON, WI March 16, 2011 – In a tough world, you need a tough tool that’s up to the challenge. One that’s Brave. Bold. Brash. Rayovac’s Indestructible Lights, constructed with aluminum/titanium, offer superior engineering, and a lifetime guarantee. They’re up for just about anything you can throw at it.

These bright, long-lasting, durable LED lights will work just as hard as you do. They are virtually indestructible. So bring it on—these lights can take it!

Indestructible Lights Features:

  • Brightness (100-150 lumens)
  • Durability (30 foot drop test)
  • Price/Value (under $25)
  • LIFETIME GUARANTEE

Rayovac Indestructible Tour:

The Indestructible Tour powered by Rayovac explores the fabric of America while putting the toughest tools to the test. This heartfelt road trip will share the stories of some of the hardest working people out there. Along the way, it will put Rayovac Indestructible Lights through the kind of hard work these folks do every day, showing how the unique, durable lights are up to any challenge. Visitors will be able to follow The Indestructible Tour on a live-travel blog at: http://rayovac-indestructible.tumblr.com/, seeing new posts, photos, and video from the road.

Ride along on The Indestructible Tour and see how Rayovac Indestructible Lights have the toughness, reliability, and grit that show up on every stop on the American journey. Tour starts Wednesday, March 16, 2011 and will be stopping at 4 major cities with stops in-between. Follow the tour on Twitter at @rayovac_batteries to see real time updates on locations!

Major Tour Dates:

March 16th- Chicago, IL

March 18th- Pittsburg, PA

March 22nd- Charlotte, NC

March 26th- Memphis, TN

About Rayovac

A trusted brand of Spectrum Brands Holdings, Inc., Rayovac is a top manufacturer of consumer batteries in the United States and Latin America. Spectrum Brands Holdings, Inc. is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®, George Forman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands’ products are sold by the world’s top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands’ businesses generate annual revenues from continuing operations in excess of $3 billion.