Rayovac Indestructible Lights Launch
Madison, WI - Mar 16, 2011
Rayovac Launches New Indestructible Lights!
Rayovac Goes on Tour With Their New Lights.
MADISON, WI March 16, 2011 – In a tough world, you need a tough tool that’s up to the challenge. One
that’s Brave. Bold. Brash. Rayovac’s Indestructible Lights, constructed
with aluminum/titanium, offer superior engineering, and a lifetime
guarantee. They’re up for just about anything you can throw at it.
These bright, long-lasting, durable LED lights will work just as hard as
you do. They are virtually indestructible. So bring it on—these lights
can take it!
Indestructible Lights Features:
Brightness (100-150 lumens)
Durability (30 foot drop test)
Price/Value (under $25)
Rayovac Indestructible Tour:
The Indestructible Tour powered by Rayovac explores the fabric of
America while putting the toughest tools to the test. This heartfelt
road trip will share the stories of some of the hardest working people
out there. Along the way, it will put Rayovac Indestructible Lights
through the kind of hard work these folks do every day, showing how the
unique, durable lights are up to any challenge. Visitors will be able to
follow The Indestructible Tour on a live-travel blog at: http://rayovac-indestructible.tumblr.com/,
seeing new posts, photos, and video from the road.
Ride along on The Indestructible Tour and see how Rayovac Indestructible
Lights have the toughness, reliability, and grit that show up on every
stop on the American journey. Tour starts Wednesday, March 16, 2011 and
will be stopping at 4 major cities with stops in-between. Follow the
tour on Twitter at @rayovac_batteries to see real time updates on
Major Tour Dates:
March 16th- Chicago, IL
March 18th- Pittsburg, PA
March 22nd- Charlotte, NC
March 26th- Memphis, TN
A trusted brand of Spectrum Brands Holdings, Inc., Rayovac is a top
manufacturer of consumer batteries in the United States and Latin
America. Spectrum Brands Holdings, Inc. is a global consumer products
company and a leading supplier of batteries, shaving and grooming
products, personal care products, small household appliances, specialty
pet supplies, lawn & garden and home pest control products, personal
insect repellents and portable lighting. Helping to meet the needs of
consumers worldwide, included in its portfolio of widely trusted brands
are Rayovac®, Remington®, Varta®, George Forman®, Black & Decker®,
Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®,
Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum
Brands’ products are sold by the world’s top 25 retailers and are
available in more than one million stores in more than 120 countries
around the world. Spectrum Brands’ businesses generate annual revenues
from continuing operations in excess of $3 billion.