Press Releases

Rayovac® Partners with Mossy Oak® Releasing Virtually Indestructible Camouflage Flashlight


Madison, WI. - 10/10/2013

Rayovac® Partners with Mossy Oak® Releasing Virtually Indestructible Camouflage Flashlight
Outdoor Enthusiasts Celebrate the Latest Upgrade in Tactical Style

Rayovac®, a worldwide leader in battery power and innovation has joined forces with Mossy Oak® to develop a camouflaged version of the virtually indestructible flashlight. Featuring Mossy Oak’s patented Break-Up Infinity design, the Indestructible Camo Light catches the eye of the outdoor enthusiast while incorporating the same durable technology possessed by every light in the Rayovac Indestructible series.

Designed to blend in with the best in flashlight technology, the Camo Edition of the indestructible flashlight combines extreme durability with a splash of camouflage color. Equipped with a rugged aluminum-titanium body, the durability factor of the Indestructible Camo Light is off the charts. Rigorous testing of the flashlight’s internal engineering has resulted in superior impact-resistant technology. The Camo Light validates its durability with a 30 foot ANSI FL1 drop test rating.

Each light in the indestructible series has been designed to achieve consumers’ 3 most-wanted attributes: Brightness, Durability and Value. In reference to brightness, 120 powerful lumens are emitted from the shatterproof lens. And with a lifetime warranty, each flashlight is guaranteed to last and provide quality performance at an incredible value.

As the name of the light suggests, the Indestructible Camo Light evokes excitement from camouflage junkies worldwide. True fans of camouflage can easily distinguish the patented Mossy Oak® design from other lesser-known brands. For those who participate in outdoor activities like hunting and fishing, bringing multiple camouflage items has become a necessity. Worthy of a trip outdoors, the Indestructible Camo Light provides consumers with yet another high-quality camouflage accessory.

“Sporting a camouflaged version of the Virtually Indestructible Flashlight is more than just a fashion statement,” said Harrison Smiddy, Director of Product Marketing for Rayovac. “Consumers of Rayovac lights are looking for innovative products that are still quality made. Enhancing the indestructible line of lights with a unique camouflaged exterior provides outdoor enthusiasts with both a trendy and tactical flashlight upgrade.”

Make your hunting buddies jealous. Pick up your very own Indestructible Camo Light with Mossy Oak® Break-Up Infinity design: http://www.rayovac.com/Products/Lights/Outdoor/Virtually-Indestructible-LED-3AAA-Camo-Flashlight.aspx

To learn more about the Indestructible Camo Light please visit: https://www.facebook.com/Rayovac


About Rayovac

Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit www.rayovac.com.


About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 140 countries. Spectrum Brands Holdings generated net sales of approximately $3.25 billion in fiscal 2012. On a pro forma basis following our Company’s December 2012 acquisition of the Hardware & Home Improvement Group (HHI) from Stanley Black & Decker, Spectrum Brands had net sales of more than $4 billion for fiscal 2012. For more information, visit www.spectrumbrands.com.