Rayovac® Renews Sponsorship With FLW for 2014 Season
Middleton, WI. - 11/12/2013
Jacob Wheeler Selected As New Rayovac Brand Ambassador
Rayovac®, a worldwide leader in battery power and innovation, has renewed its sponsorship with FLW, the world’s largest tournament-fishing organization. Four premier FLW Tour anglers have been selected to represent Rayovac and other household brands in the Spectrum family.
Jacob Wheeler of Indianapolis, Ind., the 2012 Forrest Wood Cup champion, will be the face of the Rayovac® brand. Cody Meyer of Auburn, Calif., who has three top-10 Forrest Wood Cup finishes in just five years as a professional, will represent the Repel® brand. Dan Morehead of Paducah, Ky., an 18-year veteran with an Angler of the Year title and multiple Tour wins, will represent the George Foreman® brand and Vic Vatalaro of Kent, Ohio, an FLW mainstay who has 18 top-10 finishes in just 11 years as an FLW Tour pro, will represent the Dingo® brand.
"Spectrum Brands has a portfolio of highly recognizable household brands that directly cater to outdoor enthusiasts and their needs," said Trish Blake, President of FLW Marketing. "We are excited to add these brands alongside Rayovac to the FLW 2014 sponsor family."
Per its sponsorship agreement, Spectrum Brands will be featured across all of FLW’s media platforms, including tournaments and Expos, websites, social media, FLW Bass Fishing magazine and the "FLW" television show on NBC Sports Network. The Emmy-nominated "FLW" is broadcast Sundays in high-definition (HD) on NBC Sports Network to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
"We're excited to be working with FLW again in 2014 and are looking to make an even bigger impression with the addition of these new brands," said Harrison Smiddy, Sr. Director of Marketing, Rayovac - Batteries/Lighting Products.
Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, our Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Varta®, Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 140 countries. Spectrum Brands Holdings generated net sales of approximately $3.25 billion in fiscal 2012. On a pro forma basis following our Company’s December 2012 acquisition of the Hardware & Home Improvement Group (HHI) from Stanley Black & Decker, Spectrum Brands had net sales of more than $4 billion for fiscal 2012. For more information, visit www.spectrumbrands.com.