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    #Rayovac Snow Party; Trends Nationally on Twitter

    Madison, WI. - Dec 27, 2012

    #Rayovac Snow Party; Trends Nationally on Twitter 

    High-profile brands are always looking for new and creative ways to communicate with consumers using social media. In the realm of Rapid-Response Twitter campaigns, Rayovac has had the upper hand, becoming a top-ten trending topic in the U.S. for a second time.

    TwitterTrending

    This Thursday – December 20th, 2012 – Rayovac threw an hour-long virtual Snow Party where consumers could answer fun and often times challenging trivia questions. Over $1,200 in “Snow Pack” prizes were awarded to the trivia winners. At one point during the Snow Party, #rayovac was the 3rd most popular hashtag being used across the United States.  

    With large snowstorms blanketing many areas of the country, throwing a winter-themed Twitter party gave many more consumers the chance to attend the party and make good on their RSVP. Being cooped up at home made an afternoon party with Rayovac the place to be.

    A common goal shared by many brands on Twitter is to become a nationally trending topic and as a result see an increase in followers. On Thursday, Rayovac succeeded on both fronts, welcoming droves of followers to its verified Twitter account and trending nationally for the second time in the past two years. To sum it up, the Rayovac Snow Party was yet another social success that was accomplished by thinking outside the box.

    About Rayovac

    Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit www.rayovac.com.


    About Spectrum Brands Holdings, Inc.
    Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,  Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries. Spectrum Brands Holdings generated net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.