Press Releases

Rayovac Twitter Party Trends Worldwide; Claims Top Spot in the U.S.

Madison, WI. - 6/26/2013

Rayovac Twitter Party Trends Worldwide; Claims Top Spot in the U.S.

Only a week has expired since the social media world opened their Twitter accounts and witnessed a party unlike any other. For an unprecedented 2 Hours, Rayovac celebrated the prepared lifestyle by throwing a classy online shindig. The Protect Your Power Twitter Party gave loyal followers a chance to win their very own 2 Hour Power. Word of this party quickly spread throughout the Twitterverse after #rayovac became the #1 trending topic in the U.S.  


On Tuesday – June 18th, 2013 – fans from all over the U.S. gathered on Twitter for a party filled with trivia and giveaways. Rayovac encouraged fans to protect their power by keeping multiple power products in their home in case of emergency. With recent severe weather wreaking havoc across the U.S., it’s no wonder fans were so interested in protecting their power. Rayovac’s new portable power products are the perfect addition to any storm preparedness kit as they provide much-needed power to a variety of mobile devices when absent an outlet or when the power goes out.

It’s no coincidence that the party’s star product [2 Hour Power] mimicked the party’s duration. Numerous preparedness-related questions were asked of the party guests during the 2-hour span, reminding them that in a mere 30-45 minutes, 2 Hour Power can give their mobile device an extra 2 hours of talk time. Fans were naturally excited about the 2 Hour Power’s unique ability to charge their devices using a battery instead of an outlet. The excitement of extra mobile power culminated with a gift card giveaway that set fire to an already trending topic.

With endless outdoor activities right outside the front door, staying indoors and watching a computer screen is a tough task, especially during the summer months. Despite the alluring trance that nice weather has on the human psyche, Rayovac successfully captured the attention of the social media world. Trending as the #1 topic in the entire nation is no small feat. When crafting a social media strategy, such an accomplishment is merely dreamt about let alone conceived. Through hard work and attention to detail, Rayovac can hold its head high and relish in the triumph of being #1.

About Rayovac

Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit

About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,  Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries. Spectrum Brands Holdings generated net sales of approximately $3.2 billion in fiscal 2011. For more information, visit