Press Releases

Rayovac to Sponsor Mendota Freeze Contest


Madison, WI. - 12/2/2012

Local Contest Raises Awareness That Lakes Are “Frozen Assets”

Rayovac® will be the official sponsor of the second annual Madison Freeze Contest organized by The Clean Lakes Alliance (CLA).

The Clean Lakes Alliance is a nonprofit organization that helps to coordinate lake clean-up efforts. They will be launching the Mendota Freeze Contest on Saturday, December 1st, 2012. Anyone can enter by going to mendotafreeze.com and filling in the date they think Lake Mendota will officially freeze. 

The Wisconsin State Climatology Office determines the official date of freezing.  Last year, Lake Mendota froze later than expected on January 14th, 2012.

The first five participants that guess the correct date will win some winter-themed prizes donated by local businesses. The grand prize is a Ski Equipment Package from Erehwon Mountain Outfitter with a value of $327.  It includes one set of cross-country skis, poles, boots, and bindings.

The other prizes, in order of value, are Two 1-Day Lift Tickets from Tyrol Basin Ski & Snowboard Area, a Fun in the Snow Toy Basket from Learning Express Toys, an Airhead Snow Sled from Fontana Sports Specialties, and a Warm You Up Gift Basket from Yola’s Cafe & Coffee Shop.

The Mendota Freeze Contest encourages the community to think about our lakes year-round, not just the warm summer months.

James Tye, Vice President of CLA, said, “The winter season brings with it many fun lake activities, like ice fishing, cross-country skiing, skating, and ice boating.  In the winter, our lakes really are frozen assets for everybody to enjoy.”

To enter the contest, go to www.mendotafreeze.com.

For more information on CLA, visit www.cleanlakesalliance.com.

About the Clean Lakes Alliance

The Clean Lakes Alliance (CLA) is a 501(c)(3) not-for-profit organization dedicated to the improvement and protection of the lakes, streams and wetlands of the Yahara Watershed. Through community support, advocacy and education, CLA is leading the charge to restore and protect the lakes for future generations.

About Rayovac
Rayovac is a worldwide leader in battery power and innovation.  Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers.  From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money.  The company also manufactures a wide selection of high-quality flashlights.  For more information, visit www.rayovac.com.


About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a global and diversified consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading, well-known and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®,  Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries. Spectrum Brands Holdings generated net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.