Press Releases

Six Flags and Rayovac Renew Partnership


MADISON, WI - 4/23/2012

SIX FLAGS AND RAYOVAC RENEW PARTNERSHIP
Save big on summer fun

MADISON, Wisconsin, April 23, 2012– Rayovac and Six Flags are again teaming up to help you save money in an even bigger way! Rayovac knows you want to have fun this summer without breaking the bank, which is why we want to help you and three friends go even bigger this summer and save $40 on Six Flags admission!

Through September, buy any pack of Rayovac batteries at participating retailers and take a coupon for you and three of your friends from the in-store display. Bring that coupon to your nearest U.S. Six Flags and redeem at the front gate to receive $40 off your admissions!

"Rayovac is happy to announce an expansion of last year's partnership," said Dave Carlson, Director of Marketing Communications. "We hope this year will be an even greater success and look forward to powering our fans' summer fun."

If you're feeling lucky, stay tuned to Rayovac's Facebook page for several chances to win tickets! One grand prize winner of our Facebook contest will win a 4-pack of general admission tickets with a 4-person fast pass to the Six Flags Theme Park of their choice, plus a Family Meal Pack and parking. Ten runners-up will receive a pair of tickets as well.

With 19 locations across the United States, Mexico and Canada, Six Flags Entertainment Corporation is the world's largest regional theme park. Since 1961, hundreds of millions of families have trusted Six Flags to offer affordable, value-packed thrills, record-shattering roller coasters and more. Look for specially marked Rayovac displays at participating retailers on your next shopping trip and let Rayovac power your fun this summer!

About Rayovac
Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today's consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world's top-selling, longest lasting mercury free hearing aid battery, Rayovac's state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com.

About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, Littermaid®, FURminator®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 130 countries.. Spectrum Brands Holdings reported net sales of approximately $3.2 billion in fiscal 2011. For more information, visit www.spectrumbrands.com.

About Six Flags Media Networks
Six Flags Media Networks provides the advertising community with comprehensive, multi-platform media opportunities via its media touch points that go far and beyond that of traditional advertising. For its local, regional and national advertising partners it offers: Six Flags Television Network, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online. Six Flags Television Network is part of Six Flags' dedicated digital out-of-home division, launched this past April to provide advertisers with integrated marketing programs incorporating all digital assets and increased opportunities and new platforms to reach a captive and engaged audience of 25 million-plus guests who visit its 19 theme parks. The company's collective digital assets will deliver nearly 100 million annual impressions, with approximately 20 million per month during the peak summer season — making it a leader in the digital-out-of-home advertising and entertainment space. Six Flags Media Networks is a division of Six Flags Entertainment Corporation.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada.