Press Releases

Virtually Indestructible Flashlight Aces Abusive Lab Tests


Madison, WI. - 9/4/2012

Rayovac® and its virtually indestructible flashlight were recently apart of a test which had 4 different flashlight brands vying for title of toughest flashlight. Living up to its name, the virtually indestructible flashlight endured multiple abusive lab tests and passed each one with flying colors.

The prominent service magazine, Popular Mechanics, selected the indestructible to be one of four flashlights to undergo the abusive tests. They wanted to figure out which flashlight could sustain the most punishment and still keep its shape and brightness. The flashlights were then put through four different tests in order to prove their durability or lack there of. The tests included smashing the lights onto iron stakes, running them over with a car, dunking them into a lake for seven hours and dropping them from 25 feet in the air onto concrete.

After the tests were complete, the indestructible flexed it muscles and came out on top. It displayed incredible toughness by withstanding major punishment and refusing to relinquish its shine. Whether it was run over, drowned or repeatedly smashed like a hammer the indestructible flashlight proved to be ultra durable while also being extremely cost effective.

Passing abusive tests while at the same time being cost efficient is a tall order for many flashlight brands. Rayovac’s virtually indestructible flashlight fits this mold by coming in at half the cost of its competitors while still maintaining its rugged durability.

“This is just further validation that our indestructible flashlight can endure even the toughest conditions,” said Dave Carlson, Director of Marketing Communications. “Without question it warrants the name indestructible.”

Pick up your very own ‘Virtually Indestructible Flashlight’ and show your toughness:
http://www.rayovac.com/Products/Lights/Work.aspx

To read more about the lab tests please visit:
http://www.popularmechanics.com/technology/gadgets/tests/who-makes-the-toughest-flashlight-abusive-lab-test-2#slide-2

About Rayovac
Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights.  For more information, visit www.rayovac.com.


About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com.