Middleton, WI - November 4, 2013
Rayovac®, a worldwide leader in battery power and innovation has signed on with The Fusion Network as a key launch partner. Fusion – the news, pop culture and satire network from ABC and Univision launched officially on Monday, October 28th in millions of homes nationwide.
“Fusion is going to provide quality content that is relevant for a young, digital, and diverse America,” said Catherine Sullivan, Senior Vice President of Sales for ABC News and Fusion. “We are delighted that several of America’s most recognized brands have identified Fusion’s programming as a unique opportunity to reach one of the fastest growing audiences in the country.”
"Hispanic millennial consumers are hungry for content that’s not only engaging, but also contextually and culturally relevant to them on every screen," said Lia Silkworth, EVP, Managing Director, Tapestry. "We believe Fusion is an innovative new way to reach this consumer." Tapestry, a division of SMG Multicultural, specializes in connecting brands with emerging market consumers in the United States.
With a unique mix of original reporting and satire programming that is smart and irreverent, Fusion will inform, empower, and inspire viewers by creating dynamic multi-platform conversations around the most resonant issues facing millennials. Millennials are the most diverse generation in America today with Hispanics representing one in five Adults 18-34. Over the course of the next five years this group is expected to eclipse Boomers at $3.39 trillion in spending power.
Fusion is a news, pop culture and satire TV and digital network. It will engage and champion a young, diverse, and inclusive America with a unique mix of smart and irreverent original reporting, lifestyle, and comedic content. Fusion launched in millions of households nationwide on October 28, 2013. Six major distributors are carrying the cable network including Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber. For more information about Fusion visit fusion.net or follow us on Twitter @ThisIsFusion and facebook.com/FusionNetwork. Fusion is a joint venture between Univision Communications Inc. and the Disney/ABC Television Network.