Rayovac® Batteries Help Power Red Cross Ready 365 Giving Program

Middleton, WI - October 15, 2015

Additional donation helps those impacted by Hurricane Joaquin

Rayovac batteries, flashlights and portable power packs are now a part of the American Red Cross Ready 365 giving program through a new, multi-year commitment between Rayovac's parent company, Spectrum Brands Holdings, and the Red Cross. To kick off this partnership, the company has donated 3,000 flashlights and portable power packs to the Red Cross relief efforts for those impacted by the flooding in South Carolina.

In addition, the company has donated a similar amount of flashlights and portable power packs to HeadKnowles, an organization assisting with relief efforts underway in the Bahamas in the wake of damage from Hurricane Joaquin.

As part of the Red Cross Ready 365 commitment, the company will be donating batteries and lights in each of the next three years. The Ready 365 Program supports Disaster Cycle Services, a vital service that provides relief to individuals and families impacted by disaster, be it fire, hurricane, tornado or other disaster.

"Power is a crucial resource in many relief efforts and Rayovac's long-lasting batteries and indestructible lights can make a big difference," said Dann Provolo, VP Marketing, North America Batteries & Appliances. "The Red Cross has the infrastructure to ensure that these supplies are getting in the hands of the people who need them most which is why this partnership makes sense. We are very proud of the partnership between Rayovac and the American Red Cross."

"We are extremely grateful to Rayovac for partnering with the American Red Cross with a generous donation of products," said Patty Flowers, Regional CEO of American Red Cross Wisconsin. "So much of what we do relies on technology and, as we all know, it only works when the appropriate power is there."

The Red Cross has big plans for the battery donation. Batteries will be distributed in prepackaged survival kits with other supplies including water, food and flashlights. The inclusion of power has become a top priority for the Red Cross as it helps speed up the recovery efforts.

For more information about The Ready 365 Program, please visit: http://www.redcross.org/local/wisconsin/supporters/ready-365-disaster-partners . The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross name and emblem are registered trademarks owned by the American Red Cross.