Rayovac® Donates Battery-Powered Holiday Cheer To Today Show Toy Drive.

Middleton, WI - December 16, 2015

Donation helps underprivileged kids get the most out of holiday season. A special delivery of more than 15,000 batteries will help power happiness this holiday season. As part of TODAY's 22nd annual Toy Drive, the Rayovac® Battery division of Spectrum Brands will donate AA and AAA batteries to three different organizations to help spread holiday cheer to thousands of children in need throughout the United States.

According to TODAY, every 29 seconds, a child in the United States is born into poverty. With limited access to food, medical care and basic human services, it's unlikely these children can expect extras, such as presents like toys or games, this holiday season without the assistance of toy drives throughout the country.

"We realized we have the power, quite literally, to help ensure these kids are able to make the most out of the toys they receive through TODAY's Toy Drive," says Dann Provolo, Vice President of Marketing, North America Batteries & Appliances. "Given that, offering what we have is a no-brainer. It may not be the most glamorous-sounding of gifts – but it can help make someone's holidays a little bit brighter."

Rayovac is providing these batteries to three incredible organizations: the Boys and Girls Clubs of America, the Kids in Need Foundation and K.I.D.S./Fashion Delivers Inc.