Rayovac Launches New Indestructible Lights!

Middleton, WI - March 16, 2011

Rayovac Goes on Tour With Their New Lights.

In a tough world, you need a tough tool that’s up to the challenge. One that’s Brave. Bold. Brash. Rayovac’s Indestructible Lights, constructed with aluminum/titanium, offer superior engineering, and a lifetime guarantee. They’re up for just about anything you can throw at it. These bright, long-lasting, durable LED lights will work just as hard as you do. They are virtually indestructible. So bring it on—these lights can take it!

Indestructible Lights Features:

  • Brightness (100-150 lumens)
  • Durability (30 foot drop test)
  • Price/Value (under $25)

Rayovac Indestructible Tour:
The Indestructible Tour powered by Rayovac explores the fabric of America while putting the toughest tools to the test. This heartfelt road trip will share the stories of some of the hardest working people out there. Along the way, it will put Rayovac Indestructible Lights through the kind of hard work these folks do every day, showing how the unique, durable lights are up to any challenge. Visitors will be able to follow The Indestructible Tour on a live-travel blog at: http://rayovac-indestructible.tumblr.com/, seeing new posts, photos, and video from the road. Ride along on The Indestructible Tour and see how Rayovac Indestructible Lights have the toughness, reliability, and grit that show up on every stop on the American journey. Tour starts Wednesday, March 16, 2011 and will be stopping at 4 major cities with stops in-between. Follow the tour on Twitter at @rayovac_batteries to see real time updates on locations!

Major Tour Dates:
March 16th- Chicago, IL
March 18th- Pittsburg, PA
March 22nd- Charlotte, NC
March 26th- Memphis, TN