Middleton, WI - September 27, 2011
Rayovac is partnering up with Trek Women once again to help support a great cause, Breast Cancer Awareness. On October 8th, Trek Women will host its 6th annual event to raise awareness and funds for the Breast Cancer Research Foundation. With one in eight women in the US developing breast cancer in her lifetime, most Americans have a close friend or family member who has been affected by the disease. Women and men around the US come together at this event to participate in casual rides hosted by local Trek Bicycle retailers. Registration fees directly contribute to the fundraising goals of the event, which generated over $130,000 in 2010 with more than 4700 cyclists participating nationwide.
The event features family-friendly 10 and 25-mile rides, making the Breast Cancer Awareness Ride the perfect event for bringing a community together around fundraising, awareness, and prevention.
A true community event, the Trek Women Breast Cancer Awareness Ride is also supported by Rayovac and other brands like Bontrager, JBL, Saris and Polar. Every participant receives a commemorative gift bag courtesy of Trek Women and the hosting store. Most retailers host parties either before or after the ride. One lucky person will win a new Trek Women’s Specific Design bike in a nationwide sweepstakes. Photos from last year are on the Trek Women Facebook page. A list of participating retailers and more event details can be found at www.trekbikes.com/us/en/community/rides/breast_cancer_awareness_ride.
“The Breast Cancer Awareness Ride is the perfect opportunity for Trek Women to join people in local communities in support of breast cancer research, treatment, and prevention,” said Trek Corporate Events Manager Sherie Nelson. “This event is a fun opportunity for family and friends to come together and show their support for the millions who are touched by breast cancer every year. It’s also a great way to help the Breast Cancer Research Foundation raise funds and awareness.”
Since it began in 2006, the Trek Women Breast Cancer Awareness Ride has raised over $363,000 for the Breast Cancer Research Foundation. The mission of the foundation is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. In 2010, 88 cents of every dollar donated went to research and awareness programs.
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About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com.
About Trek Women and Trek Bicycle
Trek Women is a community of women cyclists who love riding bikes. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com and for information on Trek Women and Women’s Specific Design products.