Rayovac Presents the New Standard of Hearing Aid Battery Innovation

Middleton, WI - April 1, 2015

Debut of Newest Generation Batteries At AudiologyNow! 2015 Convention The world's leading hearing aid battery manufacturer, Rayovac®, a division of Spectrum Brands, Inc., announced new developments to its ProLineTM Advanced batteries at AudiologyNOW! 2015 in San Antonio, Texas. Manufacturer of the number-one hearing aid battery of choice for hearing care professionals and their patients, Rayovac is committed to continued innovation to keep pace with technology advancements in the hearing industry.

Rayovac's newly optimized formula is designed for the high demands of today's hearing instruments. More sophisticated sound processing and new wireless applications in hearing aids place unprecedented demands for power, and continue to push the boundaries of hearing aid battery technology.

Rayovac's new battery design includes enhanced voltage, retention and improved reliability. This results in a higher operating voltage with greater stabilizing consistency, which supports the demands of modern hearing devices.

Year after year, Rayovac makes significant investments in performance technologies to enhance the capabilities of its hearing aid batteries, including spending millions of dollars on research and development. These resources ensure that Rayovac continues to lead the industry in performance, reliability and innovation.

"Hearing aid technology has changed dramatically over the past decade," states Kevin Kouba, DVP North America Hearing Aid Battery Sales at Rayovac. "With wireless advancements, the need for batteries to meet and exceed the required standard is paramount. Rayovac's new generation of batteries will provide unique stabilizing power to meet the high-energy requirements of today's wireless technologies."

"We were pleased to announce our newest generation hearing aid battery technology to professionals at AudiologyNOW! The 2015 fall release underscores our commitment to innovation and advancements that enhance the consumer's experience with amplification solutions."

The rollout of the enhanced voltage Rayovac® Hearing Aid batteries in North America will be complete in fall 2015.

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