Rayovac Rocks Out with Air Guitar Contest

Middleton, WI - September 1, 2010

Air Guitar Video Contest Lets Your Inner Rock Star Shine

Think you’ve got rock star potential? Unleash your inner rocker and show the world what you’ve got by entering the Rayovac Instant Rockstar Giveaway Video Contest. In celebration of Rayovac being named the official battery of Paper JamzTM, music lovers can visit www.rayovac.com to enter the contest and upload a video of their best air guitar moves as they rock out to a specially created song.

The Rayovac Instant Rockstar Giveaway Video Contest kicks off with a call for video entries beginning today through September 19th followed by a weeklong vote, September 20th-26th, to see who tops the chart. Videos with the most votes win Paper Jamz, the hottest new toy, and a supply of Rayovac batteries.

“We created this fun, interactive contest to celebrate our partnership with WowWee Toys and the hot new Paper Jamz line,” said Kent Klagos, division vice president, Rayovac marketing.

Jam Session
Rock star wannabe’s simply download the contest song and put their creative genius to work creating a 30-second air guitar jam session. During the weeklong voting phase, family and friends will be the judges and decide the winning, chart-topping videos. Pumping up the volume on fun, one grand prize winner will receive a full line of Paper Jamz instruments (six guitars, six drums and six amps) and a supply of 12, 24-packs of AAA Rayovac batteries to power hours of jam session fun. The second prize winner will receive a Paper Jamz product trio (three guitars, three drums and three amps) and 6, 24-pack AAA Rayovac batteries. One third prize winner will receive a Paper Jamz set (one guitar, one drum and one amp) with 2, 24-packs of AAA Rayovac batteries. Visit www.rayovac.com for complete contest rules and more information.

About Rayovac
Rayovac is a trusted brand of Spectrum Brands Holdings, Inc., a top manufacturer of consumer batteries in the United States and Latin America. Spectrum Brands Holdings, Inc. is a global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting. Helping to meet the needs of consumers worldwide, included in its portfolio of widely trusted brands are Rayovac®, Remington®, Varta®, George Forman®, Black&Decker Home®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and HotShot®. Spectrum Brands’ products are sold by the world’s top 25 retailers and are available in more than one millions stores in more than 120 countries around the world. Spectrum Brands’ businesses generate annual revenue from continuing operations in excess of $3 billion.

About WowWee
WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. With a focus on the development of breakthrough consumer robotic and electronic products, WowWee continues to forge new categories in personal robotics and entertainment with award-winning products that are imaginative and inventive. Consumers can see items from four distinct product lines -- WowWee Paper JamzTM, WowWee AliveTM, WowWee RoboticsTM, and WowWee TechnologiesTM. The WowWee group of companies maintains operations in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium). Log on to WowWee.com for more information.