Middleton, WI - May 1, 2013
Keeping children safe has always been a top priority for Rayovac. To tackle this priority head on, Rayovac has developed new coin cell packaging that aims to decrease the likelihood of accidental battery ingestion. Three substantial updates have been made to increase safety:
- Updated warnings on the front and back sides of the battery pack.
- Individual sealing around cells in multipacks to ensure unused batteries remain secure in pack.
- Trapping the blister between two cards making it more difficult for children to open.
According to research, of the 6% of coin cell ingestions that occurred due to consumers retrieving the battery directly from the packaging, the majority were obtained from packs that were already open. The trapped blister coin cell packs will largely decrease the number of batteries that are inadvertently swallowed by children. Once the initial battery is used, the cut off portion can be thrown away leaving a complete package with no open crevices or exposed blister. Children will find this package virtually impossible to open and thus give up on their curious pursuit of placing the battery in their mouth.
Updating the product’s warning labels is the simplest way to increase packaging safety. The current warning label details the risk of bodily harm if the battery is swallowed. Emboldening the warning label and putting a warning on the front of the pack is an update that certainly lends itself to increased safety. Half the battle is making parents aware of the hazards associated with coin cells. Providing an updated warning can make the message clearer to parents that coin cells need to be out of the reach of small children. Buying packs with multiple cells is now safer than ever.