Local Contest Raises Awareness That Lakes Are “Frozen Assets”

Middleton, WI - December 2, 2012

Rayovac® will be the official sponsor of the second annual Madison Freeze Contest organized by The Clean Lakes Alliance (CLA).

The Clean Lakes Alliance is a nonprofit organization that helps to coordinate lake clean-up efforts. They will be launching the Mendota Freeze Contest on Saturday, December 1st, 2012. Anyone can enter by going to mendotafreeze.com and filling in the date they think Lake Mendota will officially freeze.

The Wisconsin State Climatology Office determines the official date of freezing. Last year, Lake Mendota froze later than expected on January 14th, 2012.

The first five participants that guess the correct date will win some winter-themed prizes donated by local businesses. The grand prize is a Ski Equipment Package from Erehwon Mountain Outfitter with a value of $327. It includes one set of cross-country skis, poles, boots, and bindings.

The other prizes, in order of value, are Two 1-Day Lift Tickets from Tyrol Basin Ski & Snowboard Area, a Fun in the Snow Toy Basket from Learning Express Toys, an Airhead Snow Sled from Fontana Sports Specialties, and a Warm You Up Gift Basket from Yola’s Cafe & Coffee Shop. The Mendota Freeze Contest encourages the community to think about our lakes year-round, not just the warm summer months.

James Tye, Vice President of CLA, said, “The winter season brings with it many fun lake activities, like ice fishing, cross-country skiing, skating, and ice boating. In the winter, our lakes really are frozen assets for everybody to enjoy.”

To enter the contest, go to www.mendotafreeze.com. For more information on CLA, visit www.cleanlakesalliance.com.

About the Clean Lakes Alliance
The Clean Lakes Alliance (CLA) is a 501(c)(3) not-for-profit organization dedicated to the improvement and protection of the lakes, streams and wetlands of the Yahara Watershed. Through community support, advocacy and education, CLA is leading the charge to restore and protect the lakes for future generations.