Rayovac® Honored by the Queen of England, Receiving Enterprise Award in International Trade

Middleton, WI - April 25, 2012

Spectrum Brands Holdings, Inc. (NYSE: SPB), a diversified and global consumer products company with market-leading brands, announced today that its Rayovac® global battery division, which is the world's number-one selling hearing aid battery manufacturer, has been officially recognized by Her Majesty Queen Elizabeth II for the second consecutive year.

Rayovac, the world's longest-standing hearing aid battery manufacturer and only UK-based one, has received the Queen's Award for Enterprise in the International Trade category in the Queen's Diamond Jubilee year as a result of its continuous achievement within international markets for hearing aid batteries. In 2011, Rayovac received the royal seal of approval and was awarded the prestigious Queen's Award for Innovation for the development of its mercury free hearing aid battery range.

As the global market leader in hearing aid battery sales, Rayovac exports to countries across Europe, the Middle East, Africa and Asia-Pacific from its Washington, UK facility, a companion plant to its operations in Portage, Wisconsin. Demand for Rayovac's specialist products has grown continually over the six-year period recognized by the award, reaching an ever-increasing number of international markets.

"This is another feather in the cap for Rayovac and our team at the Washington facility," said Vince Armitage, Division Vice President, Rayovac Hearing Aid Batteries for Europe, the Middle East and Asia-Pacific. "To win the Queen's Award once is a major achievement, but to win two years in a row is a superb accolade.

"Demand for our products globally has been extremely positive, and we're looking forward to continuing our success," Armitage added.

Rayovac has developed and manufactured hearing aid batteries in Washington, UK for 30 years and in Portage for nearly 50 years, including the first zinc air hearing aid battery in 1982, and today Rayovac exports many millions of battery cells each year. Rayovac has worked closely with hearing aid producers and hard-of-hearing groups to improve the power, reliability and lifespan of batteries as manufacturers of hearing aids continue to add new digital features to their devices, which need more power.

Rayovac continues to invest in product development and new technology at both its Portage and Washington facilities, including new battery production lines recently added at both locations.

"The hearing aid battery market will continue to increase steadily, driven by a combination of factors such as aging populations, advances in hearing instrument technology and growth in emerging markets," said Randy Raymond, Vice President, Global Sales & Marketing, Rayovac Hearing Air Batteries. "Our leadership in technology, performance and reliability has enabled Rayovac to be the global market leader in zinc air hearing aid batteries. We remain committed to pushing back the boundaries of battery technology, as we have for more than several decades, to meet the increasing needs of hearing professionals and consumers worldwide."