Middleton, WI - September 4, 2012
Rayovac® and its virtually indestructible flashlight were recently apart of a test which had 4 different flashlight brands vying for title of toughest flashlight. Living up to its name, the virtually indestructible flashlight endured multiple abusive lab tests and passed each one with flying colors.
The prominent service magazine, Popular Mechanics, selected the indestructible to be one of four flashlights to undergo the abusive tests. They wanted to figure out which flashlight could sustain the most punishment and still keep its shape and brightness. The flashlights were then put through four different tests in order to prove their durability or lack there of. The tests included smashing the lights onto iron stakes, running them over with a car, dunking them into a lake for seven hours and dropping them from 25 feet in the air onto concrete.
After the tests were complete, the indestructible flexed it muscles and came out on top. It displayed incredible toughness by withstanding major punishment and refusing to relinquish its shine. Whether it was run over, drowned or repeatedly smashed like a hammer the indestructible flashlight proved to be ultra durable while also being extremely cost effective.
Passing abusive tests while at the same time being cost efficient is a tall order for many flashlight brands. Rayovac’s virtually indestructible flashlight fits this mold by coming in at half the cost of its competitors while still maintaining its rugged durability.
“This is just further validation that our indestructible flashlight can endure even the toughest conditions,” said Dave Carlson, Director of Marketing Communications. “Without question it warrants the name indestructible.”
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