The French Battery Company incorporated in Wisconsin on Jan. 17, 1906. The first products (6-inch cells used to operate telephones and for engine ignition) were made in a Chicago attic. Manufacturing moved to a rented Madison, WI building in March, 1906.

We believe you can have a battery that lasts as long as the competition at a fair price. We rigorously test our RAYOVAC® batteries to ensure they Last As Long As Energizer Max® and Duracell® Coppertop*. We make batteries that do what they say they’ll do, plain and simple. No gimmicks, or your money back.